Growing a business from scratch is not an easy task in today’s competitive world. Identifying the best marketing strategy for business is likened to rocket science. There are many ways to boost your business market. There are some go-to strategies you can use to market any business online
1. Use Social Media
Social media is a great place to market your business by yourself. Be Authentic. Post your products. Post anything that you find relevant and useful that would help your audience either learn more about you and your business.
You can take help by creating a buyer persona for the audience specifying which kind of services you are providing. take help of Facebook groups and many other social media site like Instagram, tweeter, Quora by posting your business detail. Another benefit of marketing through social media is that it helps you improve visibility, and thus increase recognition for your brand.
Another benefit of social media marketing is that you are able to strategically target different audiences based on the channels that your brand is active on.
2. Create Video Tutorial
Today, YouTube is the second largest search engine in the world behind Google. Whenever someone wants to learn something visually, they head there. I have done it myself countless times. So uploading a video containing step by step description of services you are providing will be very helpful for your business.
3. Use Facebook ads with re-targeting
Facebook ads are the most common way nowadays to market almost everything. With Facebook, you can reach a very specific audience and you can do it very easily. You can target by interest, age, relationships status, geographic location, and so much much more.
4. Email Marketing
Email marketing can be the strongest marketing channel if used properly. It is a part of the overall marketing strategy. It is a method to market your product efficiently through the email channel with the best chance of making a profit and reaching your goal.
An effective email marketing strategy takes into consideration what your target customers are, their preferences and the benefits they are seeking. Email is the most cost-effective way to promote your products, communicate and communicate with your customers directly. There are many key aspects that make email marketing very effective
1. Personalize your Message
when we talk about personalization of the message. It is not about sending a single message to all the subscriber. It’s about specifying an individual customer in every message. The most common example of a company that does personalization of message is Amazon as it is a key to overall customer experience. Research shows that 70% of the companies do not use the personalized message. So using personalize message make you stand out against the competition.
2. Full Control
Most other marketing tactics are at the mercy of policy changes (e.g., Google and AdWords) and other decisions beyond your control. Sure, some laws affect how you can use email marketing, but laws rarely change with short notice. And even when laws change, they hardly ever change how you can do email marketing.
5. Content Marketing
Content marketing is a strategic approach to attract a clearly defines the audience and ultimately, to drive profitable customer action. The most common Example of content marketing is a comic book front page which attracts children. Tons of different content marketing strategies exist today.
Basically, it’s three individual steps.
1. Map the content to the pain point.
2. Use the right type of content for a problem.
3. Finally, map the content to the buying cycle of the people who have that problem.
The first step in content writing is to select the target audience. The main aim of this is to understand your customers, prospects, and audience. Once you do, you can then create content that solves their problems and grows your business.
Various strategy to use in Content Marketing
1. Analyze which content is needed or which is not to fulfill different business goals across the customer or for branding purpose
2. Providing the content in different formats, each with their specific calls-to-action, depending on individual stages. Offer a variety of content types and formats.
3. Mapping content to pain points, questions and buying cycle
4. Developing a narrative that takes into account the brand’s promise and unique value proposition.
6. SEO Marketing
SEO is the process of optimizing your content in a better way so that they appear on the top list in the google search list. There is a strong connection between Content, SEO, SMM. The most obvious is that social media and SEO are perfect distribution channels for content. Nowadays SEO is a full-time job for small businesses and many are turning to website design and marketing experts such as Pronto for support.
Various Points that need to consider When working on SEO Marketing Strategies
1. Target audience
SEO today is not about attracting as much traffic, but instead attracting high-value visitors interested in what you offer. In terms of demographics, what is your market searching for? How are they performing web searches? Where are they located? The more specific your answers, the more valuable your investments in SEO become. Google Analytics is a good place to start your investigations.
2. Make a list of topics
The keyword is the main part of SEO marketing so before the start, anything else makes a list of the topics that you are going to cover in your marketing plan. Use Google keyword planner tools to identify the search volume of keyword requires you are using. Using search volume as your measure, narrow down your list to 5-10 keywords that are important to you. Then rank this list in order of priority or relevance to your business.
7. SEM/PPC Marketing Strategy
SEM is a method of attracting a large amount of traffic from search engines like Yahoo, Google, Bing, etc. SEO act as a tool for SEM. It includes many paid placements like PPC, CPC, paid inclusion that simply gets you ranked for a price.
KEY points of successful SEM Marketing
1. Choosing the best keyword
The most critical step in SEM marketing is to select the appropriate keyword for the company. If you fail to select your keyword properly you may fail in your SEM marketing.
Do some brainstorming to choose the appropriate word to check the search volume of the word that you selected. The more is the search volume of the word more beneficial it is in driving traffic to your site. Turn to keyword research tools provided by Google Adwords, Moz, SEMrush, HubSpot, etc. to create a list of highly searched terms that will drive targeted traffic to your Website.
2. Optimizing your site
After selecting the most appropriate keyword the next step is to optimize your website in the best way so as to get the most of these phrases. Make sure you skillfully write your Website copy to effectively market your company, while using your important keyword phrases in a relevant fashion.
Make sure that your website “crawlable” to ensure all content gets indexed by the top search engines Google and Bing.